About From Forward

From Forward is led by strategist and researcher Lily Mathews.

With roots in performance and playwriting, Lily is now a professional people-watcher, helping mission-driven organizations understand who they serve and what motivates them.

Theater taught her that every group has its own rhythm and dynamics. That there is story in the subtext. And that new narratives are best co-created, not dictated.

In a past life, Lily traveled around the world facilitating design thinking and social impact programs with students and young professionals. She also led research and strategy for a Scandinavian-American industrial design consultancy focused on new technology experiences related to automation and mobility (i.e. helping machines play well with humans).

On nights and weekends, she writes and produces shows with her creative collaborative, Dugway Theater. She holds a BA from Brown University, with additional studies at Rhode Island School of Design.

CEO & Co-Founder, OMGyes

“We love working with Lily. She's super smart, resourceful, and brings the whole team along on strategy projects that consistently deliver. She's brilliant and you should work with her if you get the chance.”

CEO, Resani

“Lily’s eye for detail helps facilitate big picture transformation. She easily connects with people at every level of an organization and from all walks of life. Her skills, knowledge, and approach to research bring out the best in those around her."

Ready to discuss?

Got a project request? I'd love to hear from you. I typically book 3-6 weeks out, but am always happy to talk about future work or recommend other skilled collaborators.

Email: lily@from-forward.com